On International Women’s Day, we’re excited to recognize the wonderful women behind the scenes who help make Swarm games possible. The six women who work in the Swarm’s front office put in a number of hours every week to craft the best Swarm gameday experience for fans, and we’re proud to work with them daily.
Our colleagues took time out of their busy schedules to reflect on their work in sports, what it takes to succeed, and answered a few fun questions!
Valeria Bermeo – Ticket Operations Assistant
What are some strategies you’ve learned that can help women achieve a more prominent role in their organizations?
Being in a prominent position as a woman is both humbling and challenging. Maintaining a strong work ethic and remaining driven are two qualities that go hand in hand for me. For me, remaining driven means going above and beyond of what is expected and always wanting to be the best version of myself. Being organized and maintaining a positive attitude are qualities I pride myself in and that have helped me advance in my career. As the Ticket Services and Operations Coordinator with the Georgia Swarm, I have learned to be a quick problem solver and to assure that everything I do revolves around the end goal of assuring our fans are enjoying their experience. Without knowing what I am trying to achieve or what I’m working towards, I won’t know where I can improve. One of my daily goals is being constantly exposed to learning something new. If I’m not learning, I am not progressing. In my humble opinion, it is crucial to have the courage to present new ideas and to hinder from the reluctance of asking questions. Nonetheless, this comes in conjunction with a great deal of focus and willing to allow others to help me grow in my career.
What book are you reading now, or what book do you really want to read?
I am currently reading Becoming by Michelle Obama.
Madison Dishman – Senior Account Executive
What woman inspires you and why?
The woman who inspires me the most is Kelli Masters. Kelli Masters is one of the only agents to represent NFL and NBA players. Her clients have been featured in N FL Network, ESPN, ESPN Radio, CBS Sports Radio, The Late Show, The Tonight Show, the Today Show, Good Morning America, Good Morning Football, The Steve Harvey Show, FOX and Friends, Comcast. She has bridges a gap between men and women in the world of sports agencies. Her fearlessness and success inspire me to chase my dreams.
Where will we find you on a Saturday morning at 10 a.m.?
On a typical Saturday I like to sleep in and then I am usually teaching lacrosse Lessons at a Gym called Buford Elite. Most of the kids I teach at between 6-8 years old and just starting their lacrosse careers. After coaching I love to enjoy brunch when I am off work with my boyfriend, and get outside as much as possible to enjoy some fresh air.
Paige Favor – Coordinator, Merchandise and Social Media
Holding the position you hold right now, what message would you tell younger women who have aspirations of having a long and successful career?
The most important thing I can tell women aspiring to work in sports is don’t give up. It’s not easy working 70+ hours a week. Often, women are doubted in this industry due to the stereotypical stay at home mom role assumed of them. However, If you put the work in, you will make a statement, and you will never be doubted again. The only person holding you back is yourself. Don’t be afraid to ask questions or pose ideas. That is how you grow in life and you’ll climb the ladder faster with help. So ask questions, be an overachiever, make a statement and prove that you have a purpose in your work place with your work-ethic and drive.
What book are you reading now, or what book do you really want to read?
I am not currently reading anything. I don’t have much spare time there is one book I would like to read next. I would like to read Outliers: The Story of Success by Malcolm Gladwell.
Kelsey Gouge – Marketing and Partnerships Manager
What are some strategies you’ve learned that can help women achieve a more prominent role in their organizations?
Don’t be afraid to be assertive, to speak up, and stand up for yourself. Being a woman in a typically male-dominated industry can be tough – Earn your respect by working hard and being a leader.
What book are you reading now, or what book do you really want to read?
I would love to start reading Ego is the Enemy.
Kavellee Lawrence – Graphic Designer
Holding the position you hold right now, what message would you tell younger women who have aspirations of having a long and successful career?
Never give up. Being a female graphic designer is very rare. I have been mistaken as a male multiple times by first-time clients when contacting me before meeting in person. But as of recent, women are taking over the digital design world. If it is your passion, don’t stop until you reach your goal. Keep applying pressure to yourself and know your worth.
What place do you really want to travel to?
I want to go to Bali, Indonesia. From the stories I’ve been told and the research, I’ve done it seems to be a very peaceful place. I am big on tranquility. After a day of goofing around and getting the job done, I like to go home and just zone out with relaxing music to ease the mind. It is very necessary for a creative to wind down. So I make sure I give myself time to recharge and get ready to continue to take on the world the next day.
Amber Pannell – Senior Account Executive
What are some strategies you’ve learned that can help women achieve a more prominent role in their organizations?
Let your voice be heard. Don’t be afraid to speak out about your opinions or suggestions. Create structure for yourself with your business and follow up is KEY!
What place do you really want to travel to?
I want to travel all over the world. But if I had to pick one place, I’d say Egypt.
Read about more of the awesome women around the NLL here!
