ATLANTA (October 18, 2019) – The Georgia Swarm are proud to announce they have brought on Coca-Cola as a business partner for the next three years. The deal runs through the Swarm’s 2021-22 season.
“We’re teaming up with an iconic brand that has deep roots in Atlanta, and we couldn’t be more excited about it,” Swarm Co-Owner and President Andy Arlotta said. “This three-year partnership is the beginning of what we hope to be a lasting and expansive relationship with a global brand that has made an enormous, positive impact domestically and abroad.”
Coca-Cola will be prevalent within the arena of one of Atlanta’s rapidly rising professional sports properties, and the two organizations will work together going forward to find ways to leverage each other’s high-profile brands. Coca-Cola will be assisting the Swarm’s athletic staff by providing sports performance and replenishment drinks to Swarm players, helping them compete at their best as the team pursues another world championship.
“We are excited to partner with such a great organization and look forward to refreshing the Georgia Swarm for years to come. This is a great partnership and we are thrilled to continue our relationship with the team,” said Mike Suco, Vice President, East Region, Coca-Cola UNITED.
About the Georgia Swarm:
The Georgia Swarm Pro Lacrosse team is a member of the National Lacrosse League (NLL), which is North America’s professional indoor lacrosse league featuring the best players in the world. In 2017, the Swarm became NLL World Champions after a historic 17-5 season. Founded in 1986, the NLL ranks third in average attendance for professional indoor sports worldwide behind only the NHL and NBA. The league is comprised of 13 franchises across the U.S. and Canada and the 2019-20 NLL season will mark the league’s 34th year. The Swarm competes in an 18-game regular season schedule from December to April, followed by the NLL Playoffs in May and June. The Swarm plays their home games at Harrah’s Cherokee Casino Field at Infinite Energy Arena in Duluth, Ga.
About Coca-Cola Bottling Company United, Inc.
Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second largest privately held Coca-Cola bottler in North America and the third largest bottler of Coca-Cola products in the U.S. Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). In 2017 and 2018, the company acquired 12 sales centers and two production facilities in Georgia, giving Coca-Cola UNITED the entire state as part of its bottling territory. Historically significant franchises within our Coca-Cola UNITED family include Chattanooga, the world’s first Coca-Cola bottler; Atlanta, home of the worldwide Coca-Cola System; and Columbus, Georgia, development site of the original Coca-Cola formula.
For more than 117 years, Coca-Cola UNITED has remained true to its foundational core values of: Quality, Excellence, Integrity and Respect. Local relationships, personalized customer service, and strong community engagement have been the foundation of our business for more than a century. Each year, millions of dollars are invested in our local communities, supporting education, community development and nonprofit organizations that empower and impact those in need.