ATLANTA (April 13, 2021) – The Georgia Swarm are proud to announce that Harrah’s Cherokee Casinos and the Eastern Band of Cherokee Indians have extended their co-presenting sponsorship of the Swarm for the next five seasons. The five-year deal with the casino ensures the Swarm continue to play on Harrah’s Cherokee Casino Field during home games at Infinite Energy Arena through the 2025-26 NLL season.
“We are looking forward to continuing our relationship with the Georgia Swarm who, over the last five years, have proven to be a great partner for our business, as well as the Cherokee community,” said Brooks Robinson, Regional Senior Vice President and General Manager of Harrah’s Cherokee Casinos.
“The Eastern Band of Cherokee Indians is honored to once again partner with the Georgia Swarm,” Eastern Band of Cherokee Indians Principal Chief Richard Sneed said. “This is more than a corporate partnership; it is a bond of friendship centered around a game that has defined the strength, honor, and courage of our people from time immemorial.”
The Swarm will keep their patented Harrah’s Cherokee Casinos branding on both their home and away uniforms, and Harrah’s Cherokee Casinos and the Eastern Band of Cherokee Indians will continue to be the game-presenting sponsor for the Swarm’s annual Native Heritage Night, a celebration of the roots of lacrosse and the Swarm’s largest partner.
The Swarm will continue to host their annual youth lacrosse camp on the Cherokee Reservation in North Carolina. The multi-day camp features instruction from Thompson Brothers Lacrosse (Jeremy, Jerome, Miles, and Lyle) and is free to Indigenous youth.
“I first want to thank Harrah’s Cherokee Casinos and the Eastern Band of Cherokee Indians for their incredible partnership over the past five years,” Swarm Co-Owner and President Andy Arlotta said. “We’ve greatly enjoyed being a part of their community and growing the sport of lacrosse in the South with their help. We are grateful for this continued partnership over the next five years and look forward to continuing building upon the strong and special bond of friendship that exists between us.”
ABOUT HARRAH’S CHEROKEE CASINOS – An enterprise of the Eastern Band of Cherokee Indians
Harrah’s Cherokee Casino Resort is located in the heart of the Great Smoky Mountains of Western North Carolina. The Casino has over 3,000 games. The property also features over 1,100 hotel rooms, the Le Fu Men gaming area, 9 restaurants, the luxurious 18,000 square foot Mandara Spa, 9 retail shops, the 3,000 plus seat Event Center and The Book, North Carolina’s first and premiere sports betting venue. In addition to the 56-acre property, guests have privileged access to the Eastern Band of Cherokee Indian-owned Sequoyah National Golf Club. Harrah’s Cherokee Casino Resort is also home to the UltraStar Multi-tainment center which features 24 bowling lanes, an arcade, and 3 bars. Harrah’s Cherokee Valley River Casino & Hotel is located near Murphy, North Carolina. The Cherokee County, NC property features over 1,000 games, The Food Market, The Landing Café, a 300-room, full service hotel, and The Book, North Carolina’s first and premiere sports betting venue. Harrah’s Cherokee Valley River Casino & Hotel hosts the UltraStar Multi-tainment Center which features 16 bowling lanes, an arcade, and bar.
About the Georgia Swarm:
The Georgia Swarm Pro Lacrosse team is a member of the National Lacrosse League (NLL), which is North America’s professional indoor lacrosse league featuring the best players in the world. In 2017, the Swarm became NLL World Champions after a historic 17-5 season. Founded in 1986, the NLL ranks third in average attendance for professional indoor sports worldwide behind only the NHL and NBA. The league is comprised of 14 franchises across the U.S. and Canada, and the 2021-22 NLL season will mark the league’s 35th year. The Swarm compete in an 18-game regular season schedule from December to April, followed by the NLL Playoffs in May and June. The Swarm play their home games at Harrah’s Cherokee Casino Field at Infinite Energy Arena in Duluth, Ga.