ATLANTA (November 19, 2019) – Entering their fifth season in Georgia, the Georgia Swarm are proud to announce their new broadcast partnership with Atlanta’s CW69. Eight of the nine Swarm’s home games for the 2019-20 NLL season will air live on Channel 69 in the Metro Atlanta area.
The Swarm’s Friday, March 27 contest against the New England Black Wolves will be tape-delayed, with the broadcast time to be determined.
“Having our games aired live on local television to expose the Swarm product across Georgia was a key goal of ours this offseason, and we couldn’t be more excited to have Atlanta’s CW69 deliver the excitement and energy of box lacrosse into Atlanta households this coming season,” Swarm Co-Owner and President Andy Arlotta said. “Fans who have never seen an indoor lacrosse game can now experience the product that brought Atlanta its first professional sporting world championship in nearly 22 years and has made the playoffs the past four seasons.
“It was important for us to partner with a well-respected and experienced partner in Atlanta’s CW69 – one with an impressive track record broadcasting high profile sports properties like the Atlanta Falcons and Atlantic Coast Conference football games. Their prominence and reach will help us elevate our brand to unprecedented heights and help reinforce in our market the meteoric rise of the sport of lacrosse across North America.”
“We are pleased to partner with the Georgia Swarm to bring our local viewers the opportunity to see indoor lacrosse live,” said Tom Canedo, President and General Manager of CW69. “It’s an exciting, fast paced sport that is growing in Atlanta and very consistent with our CW brand.”
Atlanta’s CW69 is owned by CBS Television Stations Group, a division of CBS Inc. For the last six years, the station has been the official “Home of the Atlanta Falcons” producing and broadcasting Falcons preseason football games and Falcons sports programming.
The partnership highlights the strides the Swarm are making in 2019. In addition to seeing growth in their number of season ticket holders, sponsorship revenue, and ticket revenue, the Swarm’s attendance blossomed in 2018-19, as the team’s average attendance increased 51% compared to the previous season and the team averaged 8,400 fans over the last five regular season contests.
The Swarm’s Home Opener is set for Saturday, Dec. 14 against the Philadelphia Wings, and face-off at Harrah’s Cherokee Casino Field at Infinite Energy Arena is set for 7:00 p.m. ET. Fans can purchase tickets to see the fastest game on two feet by visiting GeorgiaSwarm.com/Tickets or by calling 844-4-GASWARM.
Sting City Memberships for the 2019-20 Swarm season are on sale now. Fans can join the most exclusive club in the South by visiting StingCity.com or by calling 844-4-GASWARM.
*Dates and times are subject to change*
| DAY | DATE | OPPONENT | TIME (ET) |
| Saturday | Dec. 14 | Philadelphia Wings | 7:00 p.m. |
| Saturday | Dec. 28 | Colorado Mammoth | 7:00 p.m. |
| Saturday | Jan. 11 | Buffalo Bandits | 7:00 p.m. |
| Saturday | Feb. 15 | New York Riptide | 7:00 p.m. |
| Saturday | Feb. 22 | Calgary Roughnecks | 7:00 p.m. |
| Sunday | March 8 | Philadelphia Wings | 4:00 p.m. |
| Friday | March 27 | New England Black Wolves | TBD – tape-delayed |
| Saturday | April 11 | Toronto Rock | 7:00 p.m. |
| Sunday | April 19 | Halifax Thunderbirds | 5:00 p.m. |
About the Georgia Swarm:
The Georgia Swarm Pro Lacrosse team is a member of the National Lacrosse League (NLL), which is North America’s professional indoor lacrosse league featuring the best players in the world. In 2017, the Swarm became NLL World Champions after a historic 17-5 season. Founded in 1986, the NLL ranks third in average attendance for professional indoor sports worldwide behind only the NHL and NBA. The league is comprised of 13 franchises across the U.S. and Canada and the 2019-20 NLL season will mark the league’s 34th year. The Swarm competes in an 18-game regular season schedule from December to April, followed by the NLL Playoffs in May and June. The Swarm plays their home games at Harrah’s Cherokee Casino Field at Infinite Energy Arena in Duluth, Ga.
