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Matt Ritzer

Vice President of Business Operations
Matt Ritzer

Ritzer is entering his 13th season with the Swarm and is the Vice President of Business Operations. Ritzer is heavily involved in all aspects of the business. He takes great pride in working with his colleagues, fans, partners, vendors, and sponsors, and he is committed to providing high-quality service to all. Matt assists numerous departments within the front office to ensure that the overall fan experience is the best in the metro Atlanta area.

He started his tenure with the Swarm in December 2010 while the team was in Minnesota. Ritzer began as an Account Executive and was promoted to Senior Account Executive following the 2011 season. He then spent the 2012 and 2013 seasons as the Manager of Ticket Sales, before being promoted to Director of Ticket Sales prior to the 2014 season. Following the 2014 season Ritzer took on the role of Director of Business Operations and held that position during the team’s relocation to Georgia in July of 2015.

The organization set team records at its inaugural home game in Georgia on January 9, 2016. Over 9,000 fans attended the first-ever Swarm home game at Infinite Energy Arena (now Gas South Arena), and numerous ticket sales records were achieved that game. Those records include overall ticket revenue for a single game and most group tickets sold for a single game.

Ritzer and the organization have witnessed unprecedented growth since arriving in Georgia. Since their arrival they have witnessed increases in the following categories: attendance (63%), season tickets (137%), group tickets (40%), and revenue (53%).

Prior to joining the Swarm, Ritzer spent eight years with the Wisconsin Woodchucks of the Northwoods League, an elite summer collegiate baseball league consisting of the top college players in the nation. Ritzer served as the Woodchucks’ Assistant General Manager starting in 2007 and was heavily involved with sponsorships, ticket sales, marketing, community and media relations, and gameday operations for the club.

Ritzer, a native of Reedsburg, Wisconsin, is a graduate of the University of Wisconsin-La Crosse where he earned his Master of Science in Exercise & Sport Science – Sport Administration. He also holds a minor in Business Administration and a concentration in Coaching Competitive Athletics. Ritzer spent nine years coaching high school basketball and volunteered with Big Brothers Big Sisters of the Twin Cities for two years. He is a graduate of Leadership Saint Paul (2014), participated in the Gwinnett County Chamber’s Principal for a Day Program (2018), and has served on the Gwinnett County Public Schools Marketing Advisory Board.

Georgia Swarm Pro Lacrosse Team