(ATLANTA) – The 2017 NLL World Champion Georgia Swarm are proud to announce that they have brought on Mitch Ried as the franchise’s first-ever Chief Revenue Officer. In his new role, Ried will oversee all revenue and marketing channels for the Swarm.
Ried brings an extensive wealth of experience and success with multiple professional sports franchises, most notably the Atlanta Hawks and Cleveland Cavaliers.
Ried has received numerous sales awards from the National Basketball Association, American Hockey League and Arena Football League. He is the only person in NBA history to lead two franchises to post the highest annual group sales revenue, with the Cavaliers in 2015 and the Hawks in 2013. Prior to joining the Swarm, Ried helped launch the Atlanta Legends as the Vice President of Ticket Sales and Service.
“We’re enthusiastic about welcoming Mitch into the Swarm family,” Swarm Co-Owner and President Andy Arlotta said. “He brings an impressive amount of experience to the Swarm and has a deep understanding of the Atlanta sports market. We at the Swarm have proven ourselves on and off the floor, and this franchise is ready to move to the next level. We feel that Mitch can help us make that progress.”
“I’m extremely thankful to John and Andy Arlotta for giving me the opportunity to be part of this great organization,” Ried said. “I’ve seen the impressive strides the Swarm have made since I returned to Atlanta, and we’re looking forward to taking the franchise to new heights.”
From 2013-18, Ried was the Vice President of Business Development for the Cavaliers, overseeing their multi-sport organization, which includes the Cleveland Monsters, Cleveland Gladiators, Canton Charge and the Quicken Loans Arena.
Before working in Cleveland, Ried spent 10 years working in professional sports in Atlanta. For nine years, he worked with the Atlanta Hawks, Atlanta Thrashers and then-Phillips Arena.
A graduate of Ball State University, Ried received degrees in Athletic Administration and Marketing. He currently resides in Mableton, Ga. with his wife Crystal and their son Duncan.
About the Georgia Swarm:
The Georgia Swarm Pro Lacrosse team is a member of the National Lacrosse League (NLL), which is North America’s professional indoor lacrosse league featuring the best players in the world. In 2017, the Swarm became NLL World Champions after a historic 17-5 season. Founded in 1986, the NLL ranks third in average attendance for professional indoor sports worldwide behind only the NHL and NBA. The league is comprised of 11 franchises across the U.S. and Canada and the 2018-19 NLL season will mark the league’s 34th year. The Swarm competes in an 18-game regular season schedule from December to April, followed by the NLL Playoffs in May and June. The Swarm plays their home games at Harrah’s Cherokee Casino Field at Infinite Energy Arena in Duluth, Ga.