Mitch Ried is entering his first season as the Georgia Swarm’s first-ever Chief Revenue Officer. Ried oversees all Swarm revenue and marketing channels and brings a wealth of professional sports experience with him, having an extensive background in the NBA and AAF.
Ried has received numerous sales awards from the National Basketball Association, American Hockey League and Arena Football League. He is the only person in NBA history to lead two franchises to post the highest annual group sales revenue, with the Cavaliers in 2015 and the Hawks in 2013. Prior to joining the Swarm, Ried helped launch the Atlanta Legends as the Vice President of Ticket Sales and Service.
From 2013-18, Ried was the Vice President of Business Development for the Cavaliers, overseeing their multi-sport organization, which includes the Cleveland Monsters, Cleveland Gladiators, Canton Charge and the Quicken Loans Arena.
Before working in Cleveland, Ried spent 10 years working in professional sports in Atlanta. For nine years, he worked with the Atlanta Hawks, Atlanta Thrashers and then-Phillips Arena.
A graduate of Ball State University, Ried received degrees in Athletic Administration and Marketing. He currently resides in Mableton, Ga. with his wife Crystal and their son Duncan.